The company is named after the book by Professor Tim Flannery. The book title is referring to the environmental behaviour of humanity for thousands of years. We are all ‘weather makers’ and dramatically influencing weather and climate. However, the book says ‘we already possess all the tools required to avoid catastrophic climate change’. It is those tools we, as a company, focus on to accelerate large scale ecosystem regeneration. The time has come to bring together a divers and international group of people to regreen the Sinai and restore its ecosystems.