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Professor Li Rui has been involved in research on soil and water conservation for 46 years. He was the director of Institute of Soil and Water Conservation (ISWC), Chinese Academy of Sciences. Now he is the president of World Association of Soil and Water Conservation (WASWAC). 

Li Rui is one of the scientists to conduct research project on ecological restoration of the Loess Plateau, an area roughly across north-central China nearly the size of France, that had been reduced to severe soil erosion as a result of overgrazing and improper farming. Through a GGP (Green for Grain Project) and comprehensive soil and water conservation of watershed, the erosion has been controlled, the environment is re-greened and economy developed. 

Li Rui inspires The Weather Makers that land-use conversions inevitably influence the environment conditions, improving organic matter in soil an carbon source on the ground surface, which generates conditions towards a sustainable society with food security, income, health and a more resilient climate.

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